Botswana beef is not marketed globally- Agric Hub

Fitt suggested that Botswana beef should be sold on a special market.

"The beef in Botswana has so many end-market opportunities to enable it to be sold more on the differentiated high-value niche markets.

It is so because the high-value niche markets have high prices which will enable growth in the beef industry of this country," he said.

He said the country must sell its beef on the world stage market, as this will enable it to have a wider range of buyers. "European Union (EU) markets remains a key target, but market diversification will be essential for both product and geographically based needs, which include product consistence such as type or size, year round volumes, quality and others," he said.

Fitt further said the domestic market already has the same size as export market thus this represents a key growth opportunity for communal farmers in particular on the domestic market, which is expected to double in the next 20 years.

"Botswana has a population of two million people, and approximately three million cattle, which gives the country a live cattle export opportunity," he said.