AB flights to infuse tswana culture

Guest speaker President Ian Khama summed it like this: "It is not just  just about Tourism ... it is more about the country and its diverse economic landscape; its culture and heritage; governance structures; exports and more importantly its people...it is about the citizens of that country, incorporating the civil society, the private sector, rural and urban based institutes in varying sections... it  is not just about the logo and tag-line: it is about who we are and what we stand for... A brand is a promise and we should all live up to the promise and fulfil it".