First National Bank of Botswana (FNBB) has launched the FirstPlus Campaign, which brings an innovative array of products and services from the bank.
The package for the new products which FNBB launched under the FirstPlus campaign are the are the FirstCardPlus (FirstCard), e-Plus (Electronic Banking), MortgagePlus (Home Loans), ChequePlus (Cheque Accounts), Savings Accounts - SavingsPlus, and WesBank - WheelsPlus.
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Bomolemo Selaledi, Head of Marketing and Communications said her bank is now going to the market with an array of solutions that have been bundled and packaged to meet a specific and growing need, proven through recent customer research feedback.
The integrated campaign will still maintain separate product identity and personality, though focusing on cross selling of the different single products as a bundled package, with the main purpose being not only sell the product or service sought by a customer, but also offer other value added features and products from other product houses and retail branches.
FNBB chief Danny Zandamela explained that, this approach meets the stated needs of FNBB customers as regards greater information regarding the products of the bank and their applicability to the needs of various clients. Furthermore, the campaign increases our client's access to our large and varying suite of products and value-adds, ensuring that we respond to client requests coming out of customer satisfaction research, thereby continue building enduring and rewarding relationships.
The campaign will be visible nationwide through a mass media roll out.
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